Mbox office fir chef with jon favreau1/30/2024 ![]() “I shoot food like Michael Bay shoots women in bikinis,” joked Favreau, who has directed big-budget popcorn films like “Iron Man” and “Cowboys and Aliens,” and will have the reins on Disney’s upcoming live-action remake of “Jungle Book. This week Platt appeared on TV’s “The Today Show” and Favreau was on “On Air With Ryan Seacrest.” ![]() “The online engagement level we’re seeing is about three times the norm,” said Cassidy, who attributes much of that to social media savvy of FavreauĪnd even though the film has been out for a month, the co-stars are still pushing hard. Social media is a key part of the film’s plot and Favreau, who wrote, directed and stars in “Chef,” has relentlessly promoted it online, as well as with TV and radio spots. With “22 Jump Street” opening Friday, there will be four other comedies in the marketplace: “Blended,” “A Milllion Ways to Die in the West” and “Neighbors.” All but “Blended” are, like “Chef,” rated R.Īlso read: Jon Favreau in Talks to Direct Live-Action Adaptation of ‘The Jungle Book’ for Disney Considering all of the comedy competition in the marketplace right now, that’s an achievement. It hit its peak last weekend, taking in $2.6 million from 1,298 theaters, it’s largest run yet. After dedicating the better part of a decade to mega-budget action films like the 'Iron Man' franchise and 2011's critically maligned 'Cowboys And Aliens,' writer-director-producer-actor Jon Favreau has finally returned to his indie roots with 'Chef,' a delectable comedy starring himself, Sofia Vergara, Dustin Hoffman, Robert Downey, Jr., John Leguizamo and Emjay Anthony, among others. “Chef,” financed and produced by Aldamisa Entertainment, has taken in more than $11.4 million since opening in six theaters on May 9. Positive word of mouth always helps, and when it comes from foodie favorites like celebrity chefs Mario Batali and Anthony Bourdain, it carries even more weight.Įveryone who eats should see ‘s excellent new flick It’s the real deal and a very tasty treat!!! Truth is, if you don’t have extraordinary reviews as an indie film, there’s no way you’re going to stick around over the summer.”Īlso read: LA Film Festival: A Feast of Indie Movies, With a Side of Jonah Hill and Channing Tatum “With ‘Chef,’ Jon Favreau has made his most personal film since ‘Swingers,’ and it shows,as it’s received some of the best reviews of his career. Quality is a key ingredient in the film’s recipe for success, said Exhibitor Relations vice-president and senior analyst Jeff Bock. “Chef” has hovered around a 90 percent positive on Rotten Tomatoes for weeks. “That’s a group that tends to pay attention to the critics, so that’s been a plus for us,” Cassidy said. Women, especially those over 35 years, have been a primary audience for “Chef.” “It’s all about keeping the momentum up,” Open Road marketing chief Jason Cassidy told TheWrap, “and we’re trying to drive the conversation with the reviews, which have been great, and the word of mouth, which has been even better.”Īlso read: Jon Favreau’s ‘Chef’ Serves Up Tasty $34,000 Per-Screen Average in Limited Box-Office Debut Now the trick for Open Road Films, which is handling the distribution and marketing, is serving up a second course of staying power in a summer that’s chock full of comedy offerings. Jon Favreau‘s low-budget independent comedy “Chef” has been cooking at the box office, building grosses steadily since ensconcing itself in the top ten three weeks ago.
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